Mungo
McCosh

A travel eSIM company booked me for a one-off Reel. The film was built around the moment every traveller recognises, landing somewhere new with no data, and it was written to be convincing rather than loud, with a tracked code so every sale led back to it. The content and the sales performed well enough that the brand converted the deal into a monthly retainer, and it has now been running for eight months and counting, with Reels and story posts filmed on real trips and multiple four figures in revenue generated so far. That shift from one-off to retainer is the lesson I'd pass on to any brand: a long-term deal returns far more per pound, because each film compounds on the last, and it lets a creator build real trust with their audience in the product rather than asking for it once and moving on.

A Shanghai tailor with a stall on the South Bund fabric market and no marketing of their own. I filmed the fittings and the finished suits and told the story across a series of short-form videos, posted over several months, which have cumulatively passed 40 million views, with one Reel alone reaching 132,000 likes. Those views turned into more than £50,000 of revenue for the tailor from travellers who came to the market because of the films. It also proved the model well enough that I used it as the springboard for my own venture, Business Goose UK, a bespoke tailoring brand launching in spring 2027.

A travel booking platform asked for one Reel making the case that it is the best way for Westerners to book a China trip, flights, hotels and attraction tickets in one app. Rather than a feature walkthrough, I crafted a high-quality, informative film built on my own anecdotes of booking trains, hotels and tickets on earlier trips, with a personal touch that the audience recognises as mine. The point was trust: my followers already believe what I tell them about China, and the Reel put the brand inside that trust rather than in front of it.